Our Story

The Kind Cards story began with kind words and an idea, to educate, support and empower the community on their self-love journey. The online store specialising in affirmation cards was launched September 2019 with the vision to make the world a little kinder every day through the power of words.

At Kind Cards we do believe a little kindness goes a long way which is why we support amazing organisations making big changes in the community. Learn more about Kind Cards supported charities.

Our story has only just begun, and we can’t wait to make the world a little kinder every day with you!

Zara Hawley - Founder

Zara created Kind Cards after her own personal struggles with mental health, self-esteem, and finding her purpose in the world.